Baby magazine ads

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Since 1930, Publix has grown from a baby magazine ads store into the largest employee-owned grocery chain in the United States. Currently, we are not able to service customers outside of the United States, and our site is not fully available internationally. Upon your arrival, you may plan your grocery trips, find weekly savings, and even order select products online at www. Ikea Wants You to Pee on This Ad.

Swedish agency Åkestam Holst, Adweek’s International Agency of the Year for 2017, has been killing it with the Ikea work in recent years. Sounds a bit gross, and maybe it is—but there’s a fun twist. If you’re pregnant, peeing on the ad reveals a special discounted price on cribs, thanks to technology similar to that in pregnancy-test kits. The ad was created in collaboration with Mercene Labs. The ad is running in Amelia magazine, which the agency says is one of Sweden’s most influential magazines for women.

In order to make the interactive functions of this ad work in reality, we had to make several technical advancements. The pregnancy test strip was used as a starting point, which relies on antibodies that bind to the pregnancy hormone hCG, resulting in a color change. For scaling up of this technique and adopting it to the physical format of a printed ad, Mercene Labs has used their experience in development of surface active materials for microfluidics and medical diagnostics. Tim Nudd is a former creative editor of Adweek. You are already subscribed to this newsletter. To update your preferences, click here.

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