31.07.2018

Official teenager

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964 0 0 0 15 20c0 2. 984 0 0 0 19 8c2. Disney Official teenager is a media franchise owned by the Walt Disney Company.

Created by Disney Consumer Products chairman Andy Mooney in the late 1990s, the franchise spotlights a line-up of fictional female heroines who have appeared in various Disney animated feature films. The franchise currently comprises eleven female protagonists from ten different Walt Disney Animation Studios films and one Pixar film who are either royal by birth, royal by marriage, or considered a “princess” due to their significant portrayal of heroism in their film. The Disney Princesses are featured in various sing-a-long video series released through the Walt Disney Company. In addition, the franchise includes dolls, miniature castles, and other toys.

The Princesses are also featured very prominently at the Disney theme parks. In early 2000, when Andy Mooney was hired by the Disney consumer-products division to help combat dropping sales, the idea for the Disney Princess franchise was born. Soon after joining Disney, Mooney attended his first Disney On Ice show. While waiting in line, he found himself surrounded by young girls dressed as princesses. Despite limited advertising and no focus groups, the various Disney Princess items released became a huge success. Today there are over 25,000 products based on the franchise. The Princesses to be featured in the line were chosen from classic Disney films.